IWSG--Book Launch Advice

 Welcome to March! I'm looking forward to spring, even though in the Midwest we can still get snow in April.

 

I assume almost everyone reading this is already a member of the Insecure Writer's Support Group, where we offer encouragement and support to other writers. You can learn more about them on their website or Facebook page.

 

Our hosts this month are PJ Colando, Ronel Janse van Vuuren, and Natalie Aguirre. 

Our question this month is about book launches: What elements do you include in your book launch? Or, what do you have in mind for your future book launch? Or, what advice do you have to offer to others planning to launch a book?

It's been a couple of years since I published something commercially. If/when I ever do resume my cozy mystery series or return to the fantasy world of my Season Avatars, I would probably focus on marketing the first book in each series with sales and ads, hoping that will lead readers to discover the rest of the series. I'm not sure if my newsletter is still active, but I would also send out announcements that way. I wouldn't recommend doing a blog tour, if that's even a thing anymore. The only one I did seemed to attract people more interested in giveaways than my book. I would also suggest to other authors to line up pre-orders and book reviews by readers (not sure if it's still kosher to offer free copies in exchange for honest reviews). I'd also advise other authors to celebrate the milestone but (at least for indie authors) not to worry too much about initial sales. It can take time for a book to find its audience.

What do you include as part of your book launches? Feel free to share in the comments.