I wasn't planning on a second post today, but Maria Zannini posted something on her blog that I think is worth passing on. It's part of her Killer Campaign series about book promotion. (I urge you to search for those posts on her blog, as they provide valuable advice on what works and what doesn't.) Maria's post is a reminder that promotions shouldn't be all about the author; they should be focused on the reader. If you can establish a bond with the reader--perhaps through something unrelated to writing--it'll make her more interested in reading your book than if you keep shoving it in her face.
Anyway, enough from me. The link is here. If you agree with Maria, please tell her--and tell her I sent you.