Showing posts with label writing business. Show all posts
Showing posts with label writing business. Show all posts

Wednesday, September 13, 2023

An Author's Afterlife

My husband and I have been working on planning our estate. It's relatively easy to find a lawyer to prepare a will, a trust, and other documents; however, these types of documents don't discuss intellectual property like books and copyrights. Honestly, I'm more worried about what's going to happen to the stories I wrote as opposed to what happens to my book collection. Fortunately, there are some resources out there to help authors, particularly indie authors. In particular, when I searched for resources, I found one author referenced repeatedly: Michael L. Ronn. Here are some discussions with him on various websites:

 https://selfpublishingadvice.org/the-ultimate-guide-to-estate-planning-for-authors-part-1-the-author/

https://www.thecreativepenn.com/2022/08/22/estate-planning-for-authors/

https://authorsguild.org/resource/estate-planning-tips-for-authors/

I've also chosen to order two of his books dealing not just with an author settling her estate, but a guide for an author's heirs. I won't get these books until after this post goes live, so it'll be a while before I can determine how helpful they'll be. I have done some initial steps to deal with my intellectual property by making a list of my published works in a spreadsheet. I've also created folders to gather current editions of my self-published work and the associated cover art. 

Ultimately whatever happens to my stories after I die will depend on how much effort my heirs (which will most likely be my husband and/or son) are willing or able to put into maintaining my work. It's hard to tell if there will be any interest in my work in the long term. Nevertheless, if I'm going to spend hours writing, editing, and promoting my work, I would like to give it as much opportunity to connect with readers as possible.

Have you started thinking about your legacy as an author? If so, and if you have any advice, feel free to share it in the comments.

Wednesday, December 04, 2019

IWSG: Living the Writing Life

At last, we've arrived at the final Insecure Writer's Support Group post for 2019. The IWSG  is a group where writers can express doubts and concerns without fear of appearing foolish or weak. Those who have been through the fire can offer assistance and guidance. It’s a safe haven for insecure writers of all kinds! (And no matter where you are on your writing journey, we all have our insecurities.) Learn more about the IWSG on their website, Facebook, and Twitter feed. 

Our hosts this month are Tonja Drecker, Beverly Stowe McClure, Nicki Elson, Fundy Blue, and Tyrean Martinson.  

Our question for December is really an exercise in imagination: Let's play a game. Imagine. Role-play. How would you describe your future writing self, your life, and what it looks and feels like if you were living the dream? Or if you are already there, what does it look and feel like? Tell the rest of us. What would you change or improve?

 Although this question asks us to imagine our ideal writing life, realistically, I don't think it'll be possible to reach it until I retire, simply because of family and financial obligations.  I also find it hard to crank out new words eight hours a day. It's one thing to sit in an office and be productive from 8:30 to 5:00, but as a consequence, I find it hard to shift my brain into writing mode outside of my normal writing time. So, what would be a dream writing life for me? I'd start by getting enough sleep, not staying in bed too long after I wake up, and exercising first thing in the morning. I'd either walk outside if the weather is nice or on the treadmill with a book when the weather is bad. After breakfast, I'd putter (yes, I'm middle-aged enough to putter) around the house for a while taking care of chores. Then I'd devote the rest of the morning to things like marketing, blogging, checking e-mail, and other publishing and administrative chores. (Of course, if this really was my dream writing career, I'd have an assistant to take care of some of that for me.) I'd write at home in the afternoon, ideally getting down a couple thousand words. After dinner, I might relax for an hour or two, reading or crocheting, before putting in another writing session. While I currently might write until almost bedtime, I'd like to finish the day by reading some more before going to sleep.

Sounds like a tranquil and productive life, doesn't it? One good thing about this schedule is that it would allow me mental downtime to think up new stories. Our society requires everyone to live a fast-paced life, and with constant distractions (yes, I'm thinking of the smartphone games I'm addicted to), it's hard to find mental space for creativity. On the other hand, even I, an introvert, admit that long-term, this lifestyle would isolate me. While day jobs do take up a lot of your time, they do force you to get social interaction and be exposed to new things. I think I would have to factor in some sort of outside class or regular meeting to make sure I get enough stimulation. This schedule might not work now, since my son is still in school. It might be more feasible when he starts college. My husband's job or health would also affect how much time I'd spend writing and how much on other things.

What would your dream writing life look like? How much time would you spend writing and how much on other things? Would you isolate yourself or seek out other people? Feel free to share your thoughts in the comments.




Tuesday, July 24, 2018

The Business and Joy of Writing

It seems like the last few Worldcons have been problematic. This year, the programming committee refused to put Hugo nominees on panels because they would be "completely unfamiliar to attendees." (Keep in mind that Worldcon supporters and attendees vote on the Hugos.) They also misgendered one of the Hugo finalists by rewriting eir's bio, used a photo that was only available on a personal Facebook page, and assigned panels away from the people who suggested them. You can read about the snafu here. Worldcon is going to redo programming, but I've heard bad reactions to this situation from some of my Facebook writer friends. (I personally learned about this situation when a midlist writer I know posted that she hadn't been assigned to any panels.)

I haven't been to Worldcon since it was in Chicago, and I wasn't planning to attend this year either. The reason I'm blogging about it is because a second writer friend posted that after hearing about the programming mess, he didn't want to write. (It wasn't clear if this was a temporary or permanent feeling.) I wish now I'd commented on his post when I first saw it, as I've been thinking about it. For traditional writers especially, conventions are a place to do business, and writers at all levels have to evaluate whether attending a con makes financial sense for them with travel, lodging, and other expenses. Being on panels at conventions helps justify the expenses, since panels allow writers to connect with readers. If your business is directly affected by problems like those at Worldcon, it's understandable that you might be distracted by the issues. But if you're not attending Worldcon (I don't know for certain, but I don't think this person planned to go), then you need to mentally set it aside to focus on your own work. Writing full-time is a job like any other, and it's going to have its ups and downs. But writing each project is also a journey, one that you should pursue for the joy of it. If you let the business ruin the joy, then is writing still worth doing? I think that's a question all writers have to ask themselves no matter where they are in their careers or how they publish.

How do you handle the roller coaster emotions of writing? Are you able to keep writing business from interfering with your writing progress? Feel free to share your advice in the comments.

Monday, October 10, 2016

What's on Your Author Table?

On Saturday, I was fortunate enough to be part of an Indie Author fair at a local library. Although it was sparsely attended, it was a good opportunity to network with other authors, give advice to less experienced writers, and add a few subscribers to my newsletter. The event made me think about author tables. A picture of my table is off to the side. Below is a list of items that I think are helpful to have at your table:

Book Racks/Supports for Books: IMO, books are more attention-getting when they're displayed upright as opposed to stacks of them on the table.

Giveaways: Business cards, bookmarks, postcards and other swag with your name, contact info, and books help people remember you after the event.

Signup Sheet for Your Newsletter: Author events are a great way to add more people to your newsletter. I offer a free eBook with signup, so I made sure to send it to each new subscriber later that day.

Pens--For signing books or making sure people can sign up for the newsletter.

Receipt Book--For sales.

Not pictured are my Square reader for taking credit cards, extra cash for making change, and my tea mug, not to mention the netbook I use for writing on the go. I also don't have a picture of my boxes of books or the handcart and bungee cords I used to haul my goods around.

I'm debating on whether I should replace the banner with a tablecloth. This is the second time I've used it, and it's so wide it brushes the ground. Other authors brought tablecloths with patterns or pictures of their book covers; a couple of them had a sign on an easel next to their table. It is nice to have something that draws attention to your table and lets people know who you are.

A few authors brought candy to pass out; almost all of them brought Hershey's Kisses. I thought about that, but I was worried I'd eat all the candy myself.

What items would you add or change on this list? If you have multiple books publsihed, do you bring them all, or do you leave some behind? I currently have seven books in print, and that number is just going to keep increasing.

Monday, November 09, 2015

A Farewell to Smashwords?

When I published Lyon's Legacy in 2011, the first place it went live was on Smashwords. If you're not familiar with Smashwords, it's an e-book distributor that not only makes books available on B&N, Apple, Kobo, and several others, but also sells e-books directly in many formats. (This is handled through their infamous Meatgrinder, a program that converts books in Word into different formats. I haven't had major problems with it, but I know some authors have.) In some ways, Smashwords is a competitor of Amazon Select, which requires authors to make their content exclusive to Amazon in exchange for certain perks. Unfortunately, for me at least, Smashwords isn't an effective place to sell my books. Even with Lyon's Legacy being permafree, it's difficult to sell any books directly on Smashwords or the sites it distributes to. It can take a long time for books to be distributed and even longer to remove them from distribution. Smashwords is also known for automatically opting all books into new markets, requiring authors to opt out if they don't like the terms.

Recently, an alternative distributor has popped up. Draft 2 Digital (D2D) also distributes to Kobo, B&N, and Apple, along with a couple of other sites Smashwords can't reach. They have a streamlined process for publishing books that's not only faster with distribution but easier to use. I even seem to sell better through them, and other authors have noticed the same thing.

I've quietly unpublished most of the works I had on Smashwords. Some are now exclusive to Amazon (or else I'm still waiting to make sure they're off other sales channels, months after the fact). The only books I have on Smashwords are Lyon's Legacy and Twinned Universes, and it seems to me it would be better to switch them over to D2D. The problem is dealing with Smashword's slowness and concern about how that move would affect readers. Since Lyon's Legacy is permafree, unpublishing it from Smashwords could cause Amazon to drop the price match, even if the book then becomes free through D2D. (I've thought about it and decided to keep this series out of KDP Select for now.) I also want to make sure readers know about the transition in advance before I do anything.

I'm therefore giving notice to my readers that I will unpublish Lyon's Legacy and Twinned Universes from Smashwords by the end of the month. If you haven't downloaded them yet, you should do so soon. When I know it's down, I'll move it to D2D while keeping the same prices.

Do you have any experience with Smashwords or D2D? If so, what did you think of them?

Monday, August 31, 2015

The Three Jaguars: A Comic About Art, Business, and Life

I became a fan of MCA Hogarth's after impulsively backing one of her projects on Kickstarter. Since then, I've been working my way through her books (I just finished Either Side of the Strand last week), but I haven't followed her blog very much. That's a shame, as she offers advice about business management for artists there. In 2013, she put this advice into the mouths of three jaguars--Artist, Marketer, and Business Manager--and into a web comic. The format didn't work as well as she'd hoped, and it didn't run very long. I was disappointed when I found the web comic on her page and realized she wasn't drawing it any more. So when I learned she put the collection out in paperback form, I immediately bought it. You can buy The Three Jaguars: A Comic About Art, Business, and Life at the link.

In this comic, Hogarth introduces us to the three jaguars listed above, each representing a different hat the artist-businessperson has to wear. (The Artist in this book both writes and draws, just like Hogarth.) Together they give advice on such issues as publicity, contracts, negative art, politics, and more. Each character has a distinct personality and different skills. Artist tends to come across as the most naive of the three, as the others have to explain things to her constantly. (On the other hand, without Artist, there would be no need for Marketer or Business Manager.) Hogarth makes her points with humor and cuddles. While this book can't offer advice on specific ways to improve your marketing or how to manage your business, it does illustrate what marketing needs to do, what makes contracts bad, why you should be careful not to discuss politics online, and so on.

Award-winning artist Ursula Vernon says this book is "better than setting your house on fire and fleeing overseas!" (She really does, and it's on the front cover. Read the Foreword for more context.) If you're an artist trying to turn your work into a business, or if you know someone who is, I recommend this book.

Tuesday, April 21, 2015

SF Women A-Z: Resnick, Rothschild, Rusch, and Russell

Laura Resnick is the daughter of another SF author, Mike Resnick. She's won awards for both her romance novels (written as Laura Leone) and her fantasy short stories and novels, including the John W. Campbell Award for Best New Writer in 1993. She's the author of the Esther Diamond urban fantasy series, which is about an actress in NYC who keeps being pulled into supernatural happenings. I believe she's a hybrid author. She comments on The Passive Voice occasionally and shares her knowledge with other authors. Learn more about her on her website (which didn't load for me), on Wikipedia, and on Amazon.

Aviva Rothschild has written a book about graphic novels (you can find it here), but she's better known as the author of With Strings Attached, or the Big Pink Job. In this book, set in 1980, the four Beatles are reunited on an alien planet, are given new powers, and must work together to complete various quests to return home. Anyone who loves the Beatles or RPGs will love this work. After reading it, I became first a fan and then a friend of Aviva's. website.
She's currently working on a sequel, which hopefully will be ready this year. Learn more about Rothschild on her

Kristine Kathryn Rusch writes in multiple genres under multiple names and has won a Hugo for her work in editing The Magazine of Fantasy and Science Fiction. I'm most familiar with her The Fey Series, though I do have a book from her Retrieval Artist series on my TBR pile. She's a hybrid author these days; her wise Business Musings series taught me a lot about publishing and was a big influence on my decision to go indie. You can learn more about her and her work on her website, Wikipedia, and Amazon.

Mary Doria Russell was born in Elmhurst, IL, which is where I spent part of my childhood. Her first two books, The Sparrow and The Children of God, deal with religion and first contact with aliens. The Sparrow won several awards, including the Tiptree and the Arthur C. Clarke Award. I saw Russell when she was a Guest of Honor at WisCon in 1999. (That seems so long ago, doesn't it?) Russell has moved out of SF and is currently writing historical novels, but she doesn't deny that her first two books are SF. Learn more about her and her books on Wikipedia and Amazon.

If you have any more R authors to add to this list, please do so in the comments.

Monday, July 07, 2014

The Other Side of the Story

It's no surprise that the media supports traditional publishing. It seems that every few months, someone posts an article on the Huffington Post or elsewhere about "the true cost of self-publishing" using figures no business-savvy indie writer would use. Naturally, these articles blow up the cost of publishing a single book into the five-digit range because they attempt to emulate the way traditional publishers do things. You can also see articles by traditionally published authors lamenting that their careers will be shot if no one can preorder their books. While traditionally published authors are judged on the velocity of their sales, very few indie authors are allowed to have preorder buttons on Amazon. (Smashwords does allow this, though I haven't tried it.)

Anyway, if you'd like to hear the other side of the story, please check out this petition on change.org by Writers and Readers. It's addressed to Hachette, and it calls for them (and all publishers) to stop fighting low prices and fair wages. It explains the conflict between Hachette and Amazon, along with the implications this has for writers and readers. Here are a few key quotes:

New York Publishing once controlled the book industry. They decided which stories you were allowed to read. They decided which authors were allowed to publish. They charged high prices while withholding less expensive formats. They paid authors as little as possible, usually between 2% and 12.5% of the list price of a book.
Amazon, in contrast, trusts you to decide what to read, and they strive to keep the price you pay low. They allow all writers to publish on their platform, and they pay authors between 35% and 70% of the list price of the book.
You probably aren’t aware of this, but the majority of your favorite authors can’t make a living off their book sales alone. Very few authors could when New York Publishing was in charge. That is changing now that Amazon and other online retailers are paying authors a fair wage....

You may have heard that Amazon and Hachette are having a dispute about how books are sold. The details are complex, but the gist is this: Amazon wants to keep e-book prices affordable, and Hachette wants to keep them artificially high. Higher than for the paper edition of the same story....

Hachette is looking out for their own interests, not the interests of writers or readers. This approach is consistent with a long history of treating bookstores as customers, writers as chattel, and readers as non-entities. But we believe the Hachette approach is backwards. We know the only players who truly matter are the storytellers and their audience. That’s us. That’s you. We’re in this together.

 Read the rest of the petition at this link. If you agree, please sign it and share it with your friends. No matter how authors publish, they all deserve fair compensation for their labor, and all readers deserve access to a wide variety of reasonably priced books.

Wednesday, March 12, 2014

Indie Authors and the Different Types of Readers

Randall Wood posted an interesting essay last week on the different types of readers and their importance to traditional publishing. I recommend reading both his post and the commentary on The Passive Voice. Basically, there are three different types of readers: the Voracious Reader, who is the least common reader but reads the most books (and the widest variety of books) and spends the most per person on books; the Casual Reader, who reads less than twelve books a year and sticks to best-sellers; and the Social Reader, who only reads a book when it becomes the "it" book of the moment.

So, which group do you think is most valuable to publishers? You'd think it'd be the Voracious Reader, right? Tragically, that's wrong. Traditional publishers want the Casual and Social Readers because they're the biggest group of readers out there, and they're the ones who turn books into blockbusters. Even though Voracious Readers like myself spend the most money on books, we need more variety than the traditional publishers are willing to give us. (Publishers make more money off of a book that sells lots of copies than several books that sell only a few copies each.) This explains a lot about the way traditional publishers and bookstores do business, but it also shows that indie authors who can provide a variety of quality books directly to voracious readers will do well in the current marketplace. Voracious readers are willing to read unknown authors, and once they find an author they like, they're snatch up her backlist.

Is there a way for indie authors to use this knowledge to their advantage? Well, part of the reason I write is to create the type of books that I want to read, even if they're stories geared more toward the voracious readers' need for variety and originality instead of something that might cater to the casual/social reader. (Perhaps that's the real reason publishers reject some good writers.) Since voracious readers spend a lot on books, they might be most interested in free/bargain books and use e-mail lists and other services to discover them. If one wants to appeal to a larger audience, then it makes sense to read the books that they enjoy and try to figure out what makes them attractive to casual and social readers. Voracious readers can help their favorite authors and books by introducing them to Casual Readers. (Social Readers might need more convincing.) One of the points Hugh Howey and J.A. Konrath talk about is the need to increase the number of readers (and possibly convince the Casual and Social Readers to read more than a handful of books every year). With indie authors providing a greater variety of books, Casual and Social Readers might find some reading niches they really enjoy--once they try them.

I don't think this knowledge provides a magic shortcut to marketing. (Not that I'm anywhere close to being an expert on marketing.) I think the formula for success is still the same: write a lot of good books. But I do think that indie publishing offers benefits for both writers and heavy readers. I think it's also important to figure out how the reading population changes over time. How long will paper books be popular, and who buys them? (Maybe Casual/Social Readers who don't use e-readers buy more paper books than Voracious Readers.) Will people shift in the amount of reading that they do compared to other leisure activities? If Barnes and Noble eventually goes out of business, how will independent bookstores fare, and how will this affect the ability of traditional publishing to obtain the bestsellers and blockbusters they need to make a profit? Indie authors are not dependent on publishers and bookstores, but it's still useful to monitor what they're doing in case we need to change our own strategies for reaching readers.

Wednesday, July 10, 2013

The Indie Life--Zen and the Art of Website Maintenance

It's time again for another edition of the Indie Life, hosted by the Indelibles.

I tend to talk about writing business for these posts, and today is no exception. My focus today is author websites. I've known for a long time that it's important to have an author website, so sometime in the mid-nineties I bought sandraulbrich.com. I did my own website design, and boy, does it show. I haven't updated the site in several years. (Priorities change when you have a young child.) I think I used Frontpage or something similar to design the site, but I don't even have the program anymore.  Given that I publish my work as Sandra Ulbrich Almazan, and given that I don't even have my books on my current website, something has to be done. Fortunately, there are at least two easy ways for an author to set up a website.

One way is to go through a service like wix.com. Wix provides free websites (with better features if you pay for an upgrade, naturally) with customizable templates. (Squarespace offers a similar service, but I think they're a little more expensive than wix.) I recently set up a new website with them at sandraulbrichalmazan.com; please check it out if you have the time. (I hope you think it's better than the old site!) I'm still playing around with features, but so far this is a lot easier to use than Frontpage. Wix provides a shopping cart for your website with one of the upgrades, something I may consider doing if/when it makes sense to sell books directly through my website. For now, I get most of my sales through Amazon, so I'll hold off on using the shopping cart until I have more of a fan base.

Another option for authors is to skip the website altogether and use a blog as their main web presence. Like Wix, Blogger and Wordpress both have customizable templates for layout and design, and since you can add separate pages to your blog, you can make it function like a website with pages for a bio, books, and so on.

If blogs and websites are so similar, is it worth having both? In my opinion, a website is more permanent than a blog, so it makes a better Internet base. On the other hand, a blog may be easier to maintain and keep updated. I have my blog feeding onto a page of my new website to combine them. Perhaps later on I'll try exporting this blog to the website so everything is in one place.

How about you? Do you have a website, a blog, or both? Where are they hosted? Do you have any blog or website maintenance tips you'd like to share with your fellow indies?


Wednesday, June 12, 2013

The Indie Life: Stuck in Kobo Limbo

I self-published Twinned Universes in March of this year. Since I want to make my work available in as many formats as possible, I prepared a paper version as well as an eBook (and an audio version will be available very soon; I'm currently in the final review stage). I also distribute the eBook to all the major sellers, like Amazon, Barnes & Noble, and Smashwords for the other retailers. Unfortunately, Twinned Universes isn't available on Kobo, which is a shame, since this is the first book I've tried to directly publish through them instead of through Smashwords.

I'm not sure why Twinned Universes is stuck in the publishing process at Kobo. I didn't encounter any issues when I went through the various publishing steps on Kobo Writing Life in March. (I reviewed everything last night, and everything is checked off.) It's possible there may have been some conflict between Kobo and Smashwords. (I may have had Smashwords at one point set to distribute the book to Kobo at the same time as it was supposed to be published on Kobo's website. I think I even played with the settings a couple of times to see if it made a difference. However, currently I am opted out of using Smashwords to distribute to Kobo.)

I've been so busy with many other things that I haven't had the chance to seek support from Kobo until last month. Their response (sent on 5/22) was essentially to make sure Smashwords wasn't distributing the book to Kobo and then publish the book through Kobo. This didn't fix the problem, but they sent me an e-mail on 6/2 telling me since they hadn't heard back from me, they changed the status of my troubleshooting ticket to "pending solved." I wrote back to them telling them I'd gone through the procedure they'd suggested, but it didn't work. From what I can tell, there's no way for me to remove the book from their system. I therefore asked Kobo to delete my account so I could push the book through Smashwords. They then told me they could forward the book to their publishing team so they could take care of the problem; otherwise if I confirmed my e-mail address, they could delete my account.

I thought about it for a while, then decided to give them one more chance and asked them to publish my book. I sent my response on 6/4 but got no response. I had to double-check my account settings before realizing it could be due to me sending the e-mail from a different address than the one they had on file for me. Accordingly, I updated my e-mail address and contacted them again. I even told them I was going to blog about this problem on Wednesday and hoped we could report it resolved. This time I received an apology and a reassurance that the Kobo team was working on the problem and my book would be available soon. As of Tuesday evening, Twinned Universes is still stuck in Kobo Limbo.

I think if there's no change by next Monday, it'll be time to pull the account with Kobo. Honestly, even if Kobo does get my book published before then, I'll be very reluctant to publish directly through them in the future. I hate to do it, but it may be simplest to just use Kobo as a retailer, not a publisher. If the problem really is due to a conflict with Smashwords (remember, this is just a hypothesis; it's not proven yet), then the systems need a way to identify this issue for the authors and to check when the conflict has been removed. In the meantime, I apologize to any Kobo users who would like to read my book; I'll have to refer you to Smashwords to sideload the correct format.

Have any of you Indies had similar experiences with Kobo or other publishers? If so, were you able to have the problem resolved? What has your experience been with Kobo?

Wednesday, March 13, 2013

The Indie Life: Business Tools

It's time again for another edition of Indie Life. If you're not familiar with this monthly blog meme, hop on over to The Indelibles for more information. The linky list will be at the bottom of this post if you want to read more blog posts on this theme or join the list yourself.

I've had a tough time trying to figure out what topic I want to discuss this month. I was considering time issues, especially for those of us with full-time jobs and families, but I finally decided to talk about business tools.

What do you consider the most important business tools for self-publishing? Obviously, a computer is vital. I personally prefer a laptop over a desktop so I can write at work or elsewhere. Next in importance are your files. I recently starting using Mozy to automatically backup my files twice a day.  Now I no longer have to worry about losing my files.

Programs are also important. I use Word to write, though I know other writers use other programs. Another important tool is a spreadsheet program like Excel. I use it for things like tracking my expenses and monthly sales for each story and planning blog tours. I currently have a spreadsheet set up to list people I want to contact or have contacted, along with when I contacted them, their e-mail address, the subject matter of the guest post or interview, the date I sent the material, and what sort of thank-you I'm giving the person. (Which reminds me I need to follow up with someone....)

I'm sure there's more tools out there that I can't think of right now. What tools do you use for your writing business, and what do you use them for? Are there any tools you think you need but don't know how to use?

I do have one quick announcement: the paper version of Twinned Universes is now available on Amazon.  The eBook will also be available on Kobo shortly.



Wednesday, September 26, 2012

Watching the Rankings....

Since I'll take any excuse to listen to a good song:

Indie authors are often advised not to check their sales rankings every day but to focus on getting their next book out. Since building a career is a long-term project, this makes sense. After all, very few of us are going to make a living from one book, and it takes time to develop a fanbase. So why is it so tempting to visit Amazon and Smashwords and ACX every day, sometimes more frequently?

I think perhaps it is the intermittent nature of sales that makes checking rankings so addicting, at least in the beginning. In fact, the random frequency of receiving rewards or sales makes it harder to break the habit of checking sales. Does that mean you're in trouble if you've already established this habit? I think it depends on how much it interferes with your writing. If you can manage to make the checks quick and do them at a time when you're not able to write, then it shouldn't be a problem. However, if you do it during your writing time or let yourself dwell on it, then checking sales is a distraction. Perhaps then it's time to find another way to motivate yourself either to write more or check less. For example, you can only check sales after meeting your daily quota, or only allow yourself to check sales when you're trying a new marketing technique.

Are you a ranking addict? How much are your emotions affected by your rankings? How often do you think an author should track sales?

Wednesday, September 05, 2012

More Thoughts on ChiCon 7--and What I Didn't Say


I promised I'd write more about ChiCon today. I still feel a bit of con withdrawal, which may be a sign I should start attending more of the local conventions.

I attended panels on designing fantasy animals/aliens, designing professional covers (which was less useful than I thought it would be), why fantasy dominates SF, climate change and society (which was more about dealing with climate change than the implications for society), space medicine, quantum physics and magical realism, medical myths and errors, committing series, pseudoscience, and realistic spacecraft. It sounds like a lot, but it was spread out over four days. I was also on panels about the future of food (a pretty lively discussion) and self-publishing (more about this one later). I read from Twinned Universes  at the BroadUniverse Rapid-Fire Reading.

While I was doing all of that, my husband and son spent the weekend bumming around downtown Chicago and wearing each other out. Alex has his own camera now, so I can reclaim mine.

One of the reasons we spent the weekend downtown was so I could participate in some of the nighttime activities. We were in the overflow hotel, so I didn't stay out too late. However, I did get to see the Masquerade on Saturday night and the Hugo Awards on Sunday. By "seeing the Hugo Awards," I mean I was in the same room, so far back I had to watch it on the screen. Hey, at least that wasn't interrupted for falsely perceived copyright violations. To the left is a picture of the Best in Show costume (I think it's the Lady of the Lake); more pictures are posted on my Facebook author page.

I wound up selling three paper copies of my book and a single sale of each of my digital works. This is another good reason why I should attend more local cons.

My final act of ChiCon 7 was participating in a self-publishing panel. Besides me, there was one other self-published author and two editors from small publishing houses. They were clearly there with an agenda to present themselves as "value-added" and to downplay the pros of self-publishing. The other author and I were united in taking career advice from Kristine Kathryn Rusch and Dean Wesley Smith. Meanwhile, the audience members (we filled the room; I wasn't expecting that on the last day of the con) wanted the nuts and bolts of self-publishing and promotion. I feel like I could have given them much more on that front. I also wish I'd told them more about the pros of self-publishing. I did manage to say that all authors are entrepreneurs, that our stories are our intellectual property, and that you really need IP lawyers, not agents, to handle contracts with publishers if you take that route. But there was so much more I could have said. I could have told them how knowing I had a home for every story inspires me to try new things and come up with fresh ideas. I could have said how I can finally lay some stories to rest instead of endlessly chasing perfection (because, of course, no publisher would ever touch a less-than-perfect book). I could have emphasized how it builds gumption to learn new skills and take charge of my writing career, to be active instead of passively sending out queries and waiting for rejection. Most of all, I could have said that when I first started attending conventions, they taught me "money flows to the author" as a way to avoid getting scammed. I now feel we need to update this for the 21st century; it should be "control flows to the author." I really wanted to use that line and am kicking myself now that I didn't use it in my closing statement.

At least I can say it here.











Thursday, August 23, 2012

ChiCon Schedule

 This was supposed to post yesterday, but I was on a business trip and had some problems with the Internet connection at the hotel. Sorry for the delay.

When it comes to a convention like Chicon, I'm a very small fish in a very big pond. But even so, I'll still be on several panels next week. Here's my schedule:

Thursday, 8/30, 6:00-7:30 p.m. --The Future of Food

Friday, 8/31, 3:00--4:30 p.m.--Broad Universe Rapid-Fire Reading

Monday, 9/3,12:00--1:30 p.m.--Self Publishing- Why or Why Not?


I'll also be helping out at the BroadUniverse table, but I don't know when yet. I'll probably sign up for times at the convention after I've had a chance to agonize over the rest of the program.

Wednesday, August 15, 2012

Author Entrepreneur Magazine

No matter what path you take to publication, all authors are entrepreneurs. This means that we require skills in all sorts of areas, ranging from writing good stories to understanding contracts to formatting and designing covers. Fortunately, the Internet offers us many good sources to learn about writing and the business of writing; one new resource is the Author Entrepreneur magazine. The publisher and Editor-in-Chief is a sister BroadUniverse member, Beth Barany.

Author Entrepreneur is a free monthly online magazine (it's paid for by ads). It's not just aimed at writers, but other people authors might work with, such as book marketers, book designers, cover designers, website designers, and more. Two issues are already out. I haven't had a chance to look at the July issue yet, but the August issue offers a variety of articles, including ways to use non-fiction to sell novels and several things novelists need to learn from the movies. This magazine is open to writers and advertisers and can offer an opportunity for exposure. I've subscribed to the magazine and look forward to reading future issues.

Wednesday, May 23, 2012

What I'm Wearing to WisCon...

Besides my new sundresses, that is.

This is a button that I designed online. In case you're wondering, "fungible" means "interchangeable." A recent letter from Simon Lipskar, head of  Writers House, to the Department of Justice suggests that the agency model of book pricing doesn't harm consumers because although the price of best-selling books went up, other book prices went down. Joe Konrath deconstructed Lipskar's letter here (Konrath was the one to use the word "fungible", BTW), and he pointed out that Lipskar assumed that readers would be just as happy with one book as another. In effect, he was treating books like interchangeable widgets.

As a reader and a writer, I most certainly do not feel books are widgets. It doesn't matter who publishes them; what matters is the story inside and what craft the writer brings to the story. If I'm in the mood for a certain type of book or an author's voice, something else will not substitute for it. I read and write because I value these stories. I search out specific authors and series because I care for them.

No matter if you're a reader or a writer, no matter how you pursue your path to publication, I hope you will show support for authors and the unique stories they create.

Friday, May 04, 2012

Spreading the Word: Kris Rusch and Royalty Statements

Those of you who follow Kristine Katherine Rusch's blog may know that it was hacked on Thursday following one of her "The Business Rusch" posts. When she reposted her article on another site, that was hacked too. She's given permission through The Passive Voice blog for this article to be reposted far and wide.


Beginning of post:
Welcome to one of my other websites. This one is for my mystery persona Paladin, from my Spade/Paladin short stories. She has a website in the stories, and I thought it would be cool to have the website online. It’s currently the least active of my sites, so I figured it was perfect for what I needed today.
Someone hacked my website. Ye Olde Website Guru and I are repairing the damage but it will take some time. The hacker timed the hack to coincide with the posting of my Business Rusch column. Since the hack happened 12 hours after I originally posted the column, I’m assuming that the hacker doesn’t like what I wrote, and is trying to shut me down. Aaaaah. Poor hacker. Can’t argue on logic, merits, or with words, so must use brute force to make his/her/its point. Poor thing.
Since someone didn’t want you to see this post, I figure I’d better get it up ASAP. Obviously there’s something here someone objects to–which makes it a bit more valuable than usual.
Here’s the post, which I am reloading from my word file, so that I don’t embed any malicious code here. I’m even leaving off the atrocious artwork (which we’re redesigning) just to make sure nothing got corrupted from there.
The post directs you to a few links from my website. Obviously, those are inactive at the moment. Sorry about that. I hope you get something out of this post.
I’m also shutting off comments here, just to prevent another short-term hack. Also, I don’t want to transfer them over. If you have comments, send them via e-mail and when the site comes back up, I’ll post them. Mark them “comment” in the header of the e-mail. Thanks!
The Business Rusch: Royalty Statement Update 2012
Kristine Kathryn Rusch
Over a year ago, I wrote a blog post about the fact that my e-book royalties from a couple of my traditional publishers looked wrong. Significantly wrong. After I posted that blog, dozens of writers contacted me with similar information. More disturbingly, some of these writers had evidence that their paper book royalties were also significantly wrong.
Writers contacted their writers’ organizations. Agents got the news. Everyone in the industry, it seemed, read those blogs, and many of the writers/agents/organizations vowed to do something. And some of them did.
I hoped to do an update within a few weeks after the initial post. I thought my update would come no later than summer of 2011.
I had no idea the update would take a year, and what I can tell you is—
Bupkis. Nada. Nothing. Zip. Zilch.
That doesn’t mean that nothing happened. I personally spoke to the heads of two different writers’ organizations who promised to look into this. I spoke to half a dozen attorneys active in the publishing field who were, as I mentioned in those posts, unsurprised. I spoke to a lot of agents, via e-mail and in person, and I spoke to even more writers.
The writers have kept me informed. It seems, from the information I’m still getting, that nothing has changed. The publishers that last year used a formula to calculate e-book royalties (rather than report actual sales) still use the formula to calculate e-book royalties this year.
I just got one such royalty statement in April from one of those companies and my e-book sales from them for six months were a laughable ten per novel. My worst selling e-books, with awful covers, have sold more than that. Significantly more.
To this day, writers continue to notify their writers’ organizations, and if those organizations are doing anything, no one has bothered to tell me. Not that they have to. I’m only a member of one writers’ organizations, and I know for fact that one is doing nothing.
But the heads of the organizations I spoke to haven’t kept me apprised. I see nothing in the industry news about writers’ organizations approaching/auditing/dealing with the problems with royalty statements. Sometimes these things take place behind the scenes, and I understand that. So, if your organization is taking action, please do let me know so that I can update the folks here.
The attorneys I spoke to are handling cases, but most of those cases are individual cases. An attorney represents a single writer with a complaint about royalties. Several of those cases got settled out of court. Others are still pending or are “in review.” I keep hearing noises about class actions, but so far, I haven’t seen any of them, nor has anyone notified me.
The agents disappointed me the most. Dean personally called an agent friend of ours whose agency handles two of the biggest stars in the writing firmament. That agent (having previously read my blog) promised the agency was aware of the problem and was “handling it.”
Two weeks later, I got an e-mail from a writer with that agency asking me if I knew about the new e-book addendum to all of her contracts that the agency had sent out. The agency had sent the addendum with a “sign immediately” letter. I hadn’t heard any of this. I asked to see the letter and the addendum.
This writer was disturbed that the addendum was generic. It had arrived on her desk—get this—without her name or the name of the book typed in. She was supposed to fill out the contract number, the book’s title, her name, and all that pertinent information.
I had her send me her original contracts, which she did. The addendum destroyed her excellent e-book rights in that contract, substituting better terms for the publisher. Said publisher handled both of that agency’s bright writing stars.
So I contacted other friends with that agency. They had all received the addendum. Most had just signed the addendum without comparing it to the original contract, trusting their agent who was (after all) supposed to protect them.
Wrong-o. The agency, it turned out, had made a deal with the publisher. The publisher would correct the royalties for the big names if agency sent out the addendum to every contract it had negotiated with that contract. The publisher and the agency both knew that not all writers would sign the addendum, but the publisher (and probably the agency) also knew that a good percentage of the writers would sign without reading it.
In other words, the publisher took the money it was originally paying to small fish and paid it to the big fish—with the small fish’s permission.
Yes, I’m furious about this, but not at the publisher. I’m mad at the authors who signed, but mostly, I’m mad at the agency that made this deal. This agency had a chance to make a good decision for all of its clients. Instead, it opted to make a good deal for only its big names.
Do I know for a fact that this is what happened? Yeah, I do. Can I prove it? No. Which is why I won’t tell you the name of the agency, nor the name of the bestsellers involved. (Who, I’m sure, have no idea what was done in their names.)
On a business level what the agency did makes sense. The agency pocketed millions in future commissions without costing itself a dime on the other side, since most of the writers who signed the addendum probably hadn’t earned out their advances, and probably never would.
On an ethical level it pisses me off. You’ll note that my language about agents has gotten harsher over the past year, and this single incident had something to do with it. Other incidents later added fuel to the fire, but they’re not relevant here. I’ll deal with them in a future post.
Yes, there are good agents in the world. Some work for unethical agencies. Some work for themselves. I still work with an agent who is also a lawyer, and is probably more ethical than I am.
But there are yahoos in the agenting business who make the slimy used car salesmen from 1970s films look like action heroes. But, as I said, that’s a future post.
I have a lot of information from writers, most of which is in private correspondence, none of which I can share, that leads me to believe that this particular agency isn’t the only one that used my blog on royalty statements to benefit their bestsellers and hurt their midlist writers. But again, I can’t prove it.
So I’m sad to report that nothing has changed from last year on the royalty statement front.
Except…
The reason I was so excited about the Department of Justice lawsuit against the five publishers wasn’t because of the anti-trust issues (which do exist on a variety of levels in publishing, in my opinion), but because the DOJ accountants will dig, and dig, and dig into the records of these traditional publishers, particularly one company named in the suit that’s got truly egregious business practices.
Those practices will change, if only because the DOJ’s forensic accountants will request information that the current accounting systems in most publishing houses do not track. The accounting system in all five of these houses will get overhauled, and brought into the 21st century, and that will benefit writers. It will be an accidental benefit, but it will occur.
The audits alone will unearth a lot of problems. I know that some writers were skeptical that the auditors would look for problems in the royalty statements, but all that shows is a lack of understanding of how forensic accounting works. In the weeks since the DOJ suit, I’ve contacted several accountants, including two forensic accountants, and they all agree that every pebble, every grain of sand, will be inspected because the best way to hide funds in an accounting audit is to move them to a part of the accounting system not being audited.
So when an organization like the DOJ audits, they get a blanket warrant to look at all of the accounting, not just the files in question. Yes, that’s a massive task. Yes, it will take years. But the change is gonna come.
From the outside.
Those of you in Europe might be seeing some of that change as well, since similar lawsuits are going on in Europe.
I do know that several writers from European countries, New Zealand, and Australia have written to me about similar problems in their royalty statements. The unifying factor in those statements is the companies involved. Again, you’d recognize the names because they’ve been in the news lately…dealing with lawsuits.
Ironically for me, those two blog posts benefitted me greatly. I had been struggling to get my rights back from one publisher (who is the biggest problem publisher), and the week I posted the blog, I got contacted by my former editor there, who told me that my rights would come back to me ASAP. Because, the former editor told me (as a friend), things had changed since Thursday (the day I post my blog), and I would get everything I needed.
In other words, let’s get the troublemaker out of the house now. Fine with me.
Later, I discovered some problems with a former agency. I pointed out the problems in a letter, and those problems got solved immediately. I have several friends who’ve been dealing with similar things from that agency, and they can’t even get a return e-mail. I know that the quick response I got is because of this blog.
I also know that many writers used the blog posts from last year to negotiate more accountability from their publishers for future royalties. That’s a real plus. Whether or not it happens is another matter because I noted something else in this round of royalty statements.
Actually, that’s not fair. My agent caught it first. I need to give credit where credit is due, and since so many folks believe I bash agents, let me say again that my current agent is quite good, quite sharp, and quite ethical.
My agent noticed that the royalty statements from one of my publishers were basket accounted on the statement itself. Which is odd, considering there is no clause in any of the contracts I have with that company that allows for basket accounting.
For those of you who are unfamiliar with basket accounting, this is what it means:
A writer signs a contract with Publisher A for three books. The contract is a three-book contract. One contract, three books. Got that?
Okay, a contract with a basket-accounting clause allows the publisher to put all three books in the same accounting “basket” as if the books are one entity. So let’s say that book one does poorly, book two does better, and book three blows out of the water.
If book three earns royalties, those royalties go toward paying off the advances on books one and two.
Like this:
Advance for book one: $10,000
Advance for book two: $10,000
Advance for book three: $10,000
Book one only earned back $5,000 toward its advance. Book two only earned $6,000 toward its advance.
Book three earned $12,000—paying off its advance, with a $2,000 profit.
In a standard contract without basket accounting, the writer would have received the $2,000 as a royalty payment.
But with basket accounting, the writer receives nothing. That accounting looks like this:
Advance on contract 1: $30,000
Earnings on contract 1: $23,000
Amount still owed before the advance earns out: $7,000
Instead of getting $2,000, the writer looks at the contract and realizes she still has $7,000 before earning out.
Without basket accounting, she would have to earn $5,000 to earn out Book 1, and $4,000 to earn out Book 2, but Book 3 would be paying her cold hard cash.
Got the difference?
Now, let’s go back to my royalty statement. It covered three books. All three books had three different one-book contracts, signed years apart. You can’t have basket accounting without a basket (or more than one book), but I checked to see if sneaky lawyers had inserted a clause that I missed which allowed the publisher to basket account any books with that publisher that the publisher chose.
Nope.
I got a royalty statement with all of my advances basket accounted because…well, because. The royalty statement doesn’t follow the contract(s) at all.
Accounting error? No. These books had be added separately. Accounting program error (meaning once my name was added, did the program automatically basket account)? Maybe.
But I’ve suspected for nearly three years now that this company (not one of the big traditional publishers, but a smaller [still large] company) has been having serious financial problems. The company has played all kinds of games with my checks, with payments, with fulfilling promises that cost money.
This is just another one of those problems.
My agent caught it because he reads royalty statements. He mentioned it when he forwarded the statements. I would have caught it as well because I read royalty statements. Every single one. And I compare them to the previous statement. And often, I compare them to the contract.
Is this “error” a function of the modern publishing environment? No, not like e-book royalties, which we’ll get back to in a moment. I’m sure publishers have played this kind of trick since time immemorial. Royalty statements are fascinating for what they don’t say rather than for what they say.
For example, on this particular (messed up) royalty statement, e-books are listed as one item, without any identification. The e-books should be listed separately (according to ISBN) because Amazon has its own edition, as does Apple, as does B&N. Just like publishers must track the hardcover, trade paper, and mass market editions under different ISBNs, they should track e-books the same way.
The publisher that made the “error” with my books had no identifying number, and only one line for e-books. Does that mean that this figure included all e-books, from the Amazon edition to the B&N edition to the Apple edition? Or is this publisher, which has trouble getting its books on various sites (go figure), is only tracking Amazon? From the numbers, it would seem so. Because the numbers are somewhat lower than books in the same series that I have on Amazon, but nowhere near the numbers of the books in the same series if you add in Apple and B&N.
I can’t track this because the royalty statement has given me no way to track it. I would have to run an audit on the company. I’m not sure I want to do that because it would take my time, and I’m moving forward.
That’s the dilemma for writers. Do we take on our publishers individually? Because—for the most part—our agents aren’t doing it. The big agencies, the ones who actually have the clout and the numbers to defend their clients, are doing what they can for their big clients and leaving the rest in the dust.
Writers’ organizations seem to be silent on this. And honestly, it’s tough for an organization to take on a massive audit. It’s tough financially and it’s tough politically. I know one writer who headed a writer’s organization a few decades ago. She spearheaded an audit of major publishers, and it cost her her writing career. Not many heads of organizations have the stomach for that.
As for intellectual property attorneys (or any attorney for that matter), very few handle class actions. Most handle cases individually for individual clients. I know of several writers who’ve gone to attorneys and have gotten settlements from publishers. The problem here is that these settlements only benefit one writer, who often must sign a confidentiality agreement so he can’t even talk about what benefit he got from that agreement.
One company that I know of has revamped its royalty statements. They appear to be clearer. The original novel that I have with that company isn’t selling real well as an e-book, and that makes complete sense since the e-book costs damn near $20. (Ridiculous.) The other books that I have with that company, collaborations and tie-ins, seem to be accurately reported, although I have no way to know. I do appreciate that this company has now separated out every single e-book venue into its own category (B&N, Amazon, Apple) via ISBN, and I can actually see the sales breakdown.
So that’s a positive (I think). Some of the smaller companies have accurate statements as well—or at least, statements that match or improve upon the sales figures I’m seeing on indie projects.
This is all a long answer to a very simple question: What’s happened on the royalty statement front in the past year?
A lot less than I had hoped.
So here’s what you traditionally published writers can do. Track your royalty statements. Compare them to your contracts. Make sure the companies are reporting what they should be reporting.
If you’re combining indie and traditional, like I am, make sure the numbers are in the same ballpark. Make sure your traditional Amazon numbers are around the same numbers you get for your indie titles. If they aren’t, look at one thing first: Price. I expect sales to be much lower on that ridiculous $20 e-book. If your e-books through your traditional publisher are $15 or more, then sales will be down. If the e-books from your traditional publisher are priced around $10 or less, then they should be somewhat close in sales to your indie titles. (Or, if traditional publishers are doing the promotion they claim to do, the sales should be better.)
What to do if they’re not close at all? I have no idea. I still think there’s a benefit to contacting your writers’ organizations. Maybe if the organization keeps getting reports of badly done royalty statements, someone will take action.
If you want to hire an attorney or an auditor, remember doing that will cost both time and money. If you’re a bestseller, you might want to consider it. If you’re a midlist writer, it’s probably not worth the time and effort you’ll put in.
But do yourself a favor. Read those royalty statements. If you think they’re bad, then don’t sign a new contract with that publisher. Go somewhere else with your next book.
I wish I could give you better advice. I wish the big agencies actually tried to use their clout for good instead of their own personal profits. I wish the writers’ organizations had done something.
As usual, it’s up to individual writers.
Don’t let anyone screw you. You might not be able to fight the bad accounting on past books, but make sure you don’t allow it to happen on future books.
That means that you negotiate good contracts, you make sure your royalty statements match those contracts, and you don’t sign with a company that puts out royalty statements that don’t reflect your book deal.
I’m quite happy that I walked away from the publisher I mentioned above years ago. I did so because I didn’t like the treatment I got from the financial and production side. The editor was—as editors often are—great. Everything else at the company sucked.
The royalty statement was just confirmation of a good decision for me.
I hope you make good decisions going forward.
Remember: read your royalty statements.
Good luck.
I need to thank everyone who commented, e-mailed, donated, and called because of last week’s post. When I wrote it, all I meant to do was discuss how we all go through tough times and how we, as writers, need to recognize when we’ve hit a wall. It seems I hit a nerve. I forget sometimes that most writers work in a complete vacuum, with no writer friends, no one except family, who much as they care, don’t always understand.
So if you haven’t read last week’s post, take a peek [link]. More importantly, look at the comments for great advice and some wonderful sharing. I appreciate them—and how much they expanded, added, and improved what I had to say. Thanks for that, everyone.
The donate button is below. As always, if you’ve received anything of value from this post or previous posts, please leave a tip on the way out.
Thanks!
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“The Business Rusch: “Royalty Statement Update 2012,” copyright © 2012 by Kristine Kathryn Rusch.

Monday, April 16, 2012

My Tips for Using CreateSpace

I hope everyone had a good weekend. Mine had some ups and downs. The Blog Ring of Power is on hiatus again this week, so I have some free time for another topic.

As I posted on Friday, I promised to talk about using CreateSpace today. As with Smashwords, Amazon, and PubIt!, you need to set up an account first before you can add projects, or books. Paper books are more complicated to produce and publish than e-books; you have to go through several steps before you even get to the review stage.

Some of the hardest decisions involve what type of IBSN you want to use for your book (this link helps you weigh the pros and cons of obtaining your IBSN from various sources. I used one from CreateSpace because it was free and allowed me the most options for distribution), what size you want your book to be, and how to lay out the interior. CreateSpace does provide templates for layout, but when I tried to use one, it seemed to introduce more problems than it solved. It was easier to follow this guide and do everything manually. (Here I was grateful I had a relatively short book.) The hardest part of interior formatting was getting the headers right and suppressing them on the first pages of the book. I did have to remove my author photo (the resolution wasn't high enough for good printing) and fix a problem with embedded fonts before my uploaded file was approved. For some reason, even when I converted my Word file into a PDF according to the directions, the fonts (and these were common fonts) didn't embed correctly. I finally solved the problem by uploading the Word file and letting CreateSpace do the conversion.

My cover artist was able to add the spine and back to my existing e-book cover for a reasonable fee. CreateSpace now provides online digital proofing, so that made the review process easier. Even so, I decided to order a physical copy before approving the book for distribution. CreateSpace distributes to its online store and to Amazon for free; I paid $25 for expanded distribution, which includes bookstores and libraries. (Admittedly, the chances of a bookstore or a library ordering my book are small, but with so many changes in the publishing industry happening, that may change. I didn't want to limit my options.) I think the expanded distribution affected the minimum pricing I could set for the book. My royalties are highest for books ordered directly through CreateSpace, followed by Amazon. The royalties for expanded distribution are extremely small in comparison to the other two outlets, enough to make me reconsider my decision for my next paper book. I should probably keep the same distribution for this series at least.

Anyway, despite the complicated process, it was thrilling to hold the paper version of my book, and it allows me to reach a larger share of my target audience. I'm going to try to set up a giveaway on Goodreads; if it works, I'll announce it here.

Please let me know if you have any questions about the process.

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