Welcome to March! I'm looking forward to spring, even though in the Midwest we can still get snow in April.Our question this month is about book launches: What elements do you include in your book launch? Or, what do you have in mind for your future book launch? Or, what advice do you have to offer to others planning to launch a book?
It's been a couple of years since I published something commercially. If/when I ever do resume my cozy mystery series or return to the fantasy world of my Season Avatars, I would probably focus on marketing the first book in each series with sales and ads, hoping that will lead readers to discover the rest of the series. I'm not sure if my newsletter is still active, but I would also send out announcements that way. I wouldn't recommend doing a blog tour, if that's even a thing anymore. The only one I did seemed to attract people more interested in giveaways than my book. I would also suggest to other authors to line up pre-orders and book reviews by readers (not sure if it's still kosher to offer free copies in exchange for honest reviews). I'd also advise other authors to celebrate the milestone but (at least for indie authors) not to worry too much about initial sales. It can take time for a book to find its audience.
What do you include as part of your book launches? Feel free to share in the comments.
1 comment:
I feel like the psychology behind the giveaway is "why should I buy a book I might win?" so it's best to give something else as a prize, though it's hard to find something they'll be excited about, and giftcards tend to have the same issue of "why should I spend my money when I might win this giftcard?" I don't know.
"What I say is, a town isn't a town without a bookstore." — Neil Gaiman
J (he/him 👨🏽 or 🧑🏽 they/them) @JLenniDorner ~ Speculative Fiction & Reference Author and Co-host of the April Blogging #AtoZChallenge international blog hop
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