It's hard to believe Fifth Season will be released in two weeks. I uploaded the hopefully-this-is-final digital version last week to Amazon and Draft 2 Digital. I ordered a second proof copy to double-check formatting before approving the paper version for sale. One thing I haven't done much of, though, is marketing. I've been very busy at work, and I'm slowly but surely working on the climax of Summon the Seasons, the final book in the Season Avatars series. This is what I have so far for marketing for Fifth Season:
1. Announcement to my newsletter subscribers when the paper version is available.
2. Placing ads. I applied for one ad yesterday, so hopefully it will be approved soon. I have to check a few other ad spots to see if they have openings, especially for new releases.
3. Organizing a Rafflecopter with other authors. We already have several authors lined up, but I haven't had a chance to do much with this yet.
The problem with marketing Book Four is that no conscientious reader will want to start the series there. They'll want to start with Book One, Seasons' Beginnings, but it doesn't have a lot of reviews, which makes advertising difficult. That means I have to go with a Plan B. Once I finish the rough draft of Summon the Seasons, I can work on a short story collection I plan to put into Kindle Unlimited, at least for the short term. Hopefully the collection will entice readers to seek out the rest of the series.
If you write series, how do you market later books? Do you do anything with them, or do you focus on the first book and hope readers will continue with the series? Even if you're not a series author, feel free to comment.