Although newsletters can be an invaluable part of book promotion to authors (since subscribers are most often your fans who are most likely to buy your book), I have to admit I've neglected expanding and using my newsletter. In fact, it's been so long since I last accessed my newsletter that I can no longer log into my previous MailChimp account. So I made a new one, and I'm finally starting to put new sign-up forms here (see the sidebar) and website. (I thought about doing a popup for the website, but I didn't want to do through MailChimp and didn't want to register with yet another service. Besides, popups are annoying, even though they're effective.) I'll have to update links in my books on a rolling basis when I have time.
To pique interest in my newsletter (and more importantly, my stories), I'll be giving away free copies of Scattered Seasons to all subscribers. This is Book Two in my fantasy Season Avatars series; Book One, Seasons' Beginnings, is permafree. Hopefully readers who finish the first two books will want to complete the series or try some of my other work.
I plan to use the newsletter for announcements of books available to order, sales, convention appearances, and so on. While I'll post this information on my blog as well, I may do giveaways or provide bonus stories to newsletters subscribers later on.
Do you use an author newsletter or subscribe to one? What do you like or not like about them?